



THE ONE AND ONLY PERSONAL SPEED DESIGN KICK-OFF CONSULTING AND COOL LECTURE OFFER FOR COMPANIES, INSTITUTIONS AND PRIVATE CLIENTS.
2025 LECTURE TOUR „THE WILD RIDE.“
INNOVATION WITHIN ARCHITECTURAL HERITAGE.
EXPERIENCE AND INFLUENCE OF EXPERIMENTAL ARCHITECTURE AND THE IMPORTANCE OF THE DRAWING
GUY`S
KOI.
KICK-OFF INJECTIONS.
WHY?
- Because a project start in architecture and design controlled by creativity has a decisive influence on the overall process.
- Because the kick-off session of projects creates the essential MOMENTUM in terms of content, structure, innovation, creativity, motivation and fun.
- Because Speed is a Currency and Moving fast is key to gaining competitive advantage in today’s design landscape.
- Because a compressed external expert coaching has a positive time- and cost-saving effect.
- Last but not least, because it's my thing, I feel comfortable there and can perform with / for the customer to the maximum.

ABOUT GUY
Shortly after graduating from the ETH Zurich as an architect in 1994, I came into contact with Architecture Speed Coaching through my friend, mentor and colleague Lebbeus Woods (1940-2012). For 30 years I have been refining and developing this discipline for companies, institutions as well as private clients in addition to my professional and academic work. With the training to coach and accompany several projects simultaneously in a short time, the knowledge about system design, working with metaphors, creative and playful methods has also condensed.
This is available for you.
Guy`s creative speed KOI
KICK-OFF INJECTION.
Glad Ltd. (Guy Lafranchi Applied Design), since 2010, is an internationally active architecture and design studio based in Bern, Switzerland, a design consulting platform for planning, architecture and design processes as well as design communication.

GUY`S SPEED DESIGN KICK-OFF INJECTIONS
I LOVE CREATIVITY, SPEED AND PRECISION.
MY CORE PASSION, PUSHED BY 30 YEARS OF COACHING AND TEACHING EXPERIENCE IN ARCHITECTURE AND DESIGN.
2025 LECTURE TOUR „THE WILD RIDE. INNOVATION WITHIN
ARCHITECTURAL HERITAGE“
EXPERIENCE AND INFLUENCE OF EXPERIMENTAL ARCHITECTURE AND THE IMPORTANCE OF THE DRAWING
CONTENT:
-How I found my mentor by chance
-The adventurous ride with RIEA, the Research Institute for Experimental Architecture
-My balancing act between radicalism and monument preservation
-Adventures with the golden ratio
-The art of communication
-The importance of metaphor in the conception phase
-Hybrid process patterns and the orchestration of disciplines
-Hidden Gems
-Circularity of conversation leads to innovation
TRANSFORMATIONAL EXPERIENCE DESIGN FOR:
Urban Planning / Architecture / Design / Branding / Retail Design / Exhibitions / Stage Design
All injections are personally orchestrated by Guy in terms of Structure, Content, Timing, Moderation, Motivation and FUN
Guy`s Glad Injections are available off- and online
AGILE DECISION MAKING IS KEY.
OPTIONS AFTER THE FIRST INJECTION:
- You plan and execute the Project within Your Company
- We work together for the Kick-Off`s of the single Phases on Your Road of Action.
- We fully plan and execute together with www.gladcloud.ch
KOI
01
SPEED CONSULTING SESSION
The speed consultation has an optional duration of 1-3 hours. It is suitable for any type of project start in the field of planning, architecture and design. Product of the session is a creative framework of content, form and space finding. Transformational Design Experience.
Choose if:
-You need a short fresh creative boost from "outside" for Your KICK-OFF.
Price:
250CHF/Hour for preperation /in general 1.5Hours
295CHF/Hour for execution
KOI02
WORKSHOP
Workshops have a length of 3-5 hours.
They are designed for strategic questions at the start of a project in the area of strategic planning, architecture and design. The product is a short structured and timed presentation of ideas and process patterns.
Choose if:
- You have a new Project and want to ignite some creative KICK-OFF momentum regarding content and team-spirit.
Price:
250CHF/Hour for preparation / in general 2.5Hours
500CHF/Hour for execution
KOI
03
LECTURE
It has become apparent that there is a need for presentations and inputs on two levels. On the one hand, in relation to a specific topic that interests your company or your projects in the field of architecture and design at the start of the project as an external view. On the other hand as an insight into my activities and attitudes in the fields of architecture, design or even teaching. A colorful insight into my doing and letting.
Choose if:
- You need a short change for your company in the form of a project content related KICK-OFF refresher or in the form of an entertaining hour with insights into my experience and dream spaces.
Price:
250CHF/Hour for preparation
1500CHF for execution

CLIENTS
Company / Firms
Samsung | Huawei | Fondation Cartier Paris | Wilkinson Beven Design Ltd | Creabeton | Mobimo | Norqain | Raiffeisen | Post AG | Post Immobilien | Fifa | Frutiger AG | Marti AG | Swiss | Bijou Stadelmann | L&Z Optik | Studer Handels AG | Felix Constructions | Solutuion / Tracker AG | Form AG | Minder Pool Technology | Umbra Architekten I Kunstmuseum Bern | Historisches Museum Basel I Norqain Watch Brand I V. Graffenried Liegenschaften I
Cities and Institutions
NAI Rotterdam | City University Hong Kong | Politecnico Torino | Lund University | Oslo University | Innsbruck University | Cooper Union NY | Woodburry University USA | Penstate University | Architecture for Humanity | Coney Island, New York | Chicago | Chi Chi Taiwan | Malama Hawaii | Malmö Sweden | Helsingborg Sweden | Taormina Italy | Somkhele, South Africa | Palo Alto California | Queretaro Mexico | Bangor Wales | Itacaré Brasil
Confidential
Clients Private Residences | Law Firms | Swiss Mountain Residences | Additions and Renovations of Historical Residences
